MEET THE WOMAN
BEHIND THE LABEL.

Founder Alyson Henrichs with a young dancer and customer, sharing a joyful moment in custom Tilly Blue dancewear—highlighting the personal connection behind every design.
Close-up of red fabric swatch resting on custom costume sketches—capturing the creative process behind Tilly Blue’s one-of-a-kind dancewear designs.

ABOUT ALYSON.

As someone who has danced throughout life—both performing and competing—I understand firsthand the importance of comfort, functionality, and beauty in performance wear. My experience extends beyond the sewing room into the world of retail, where I spent years in corporate settings and found joy in helping people feel their best in what they wear. Among these experiences, my time working for a multi-store dance retailer remains a highlight—combining my love for dance, design, and direct engagement with the vibrant dance community.

Today, I specialize in custom tailoring for dancers and individuals who want to feel their absolute best in what they wear. My mission is to make every creation not just a garment—but a celebration of the person wearing it. Through thoughtful design and personal collaboration, I aim to craft pieces that move with grace, stand out with elegance, and empower every step taken in them. Each project brings its own story — I’m excited to help bring yours to life.

With a lifelong passion for sewing and dance, I bring a unique blend of creativity, craftsmanship, and performance insight to every garment I create. I started sewing at a very young age and quickly discovered the joy of turning fabric into clothing that expresses individuality and inspires confidence.

Over the years, I’ve made everything from everyday wear to formal attire, swimwear, and custom dance costumes—each piece tailored with care, precision, and purpose.

Solo dancer backstage in custom magenta two-piece Tilly Blue costume featuring white appliqué and side tie, ready to take the stage with confidence and grace.
Young dancer showing off the back detail of her sparkly blue fringe Tilly Blue costume at a vibrant dance competition backdrop—bold, bright, and stage-ready.
Confident dancer in a bold red one-shoulder Tilly Blue set, posing backstage at Intrigue Dance Intensive—stylish, sleek, and competition-ready.
Dancer showcases the stunning open-back crystal design of a Tilly Blue costume at Celebrity Dance Competition—elegance meets modern sparkle.
Young dancer wearing custom teal and gold embellished solo costume by Tilly Blue at Inferno Dance Competition
Teen dancer in custom red fringe costume by Tilly Blue performing at Hall of Fame Dance Challenge.
Youth dancer in an icy blue performance outfit posing by a festive holiday Christmas tree.
Young competitive dancer in a blue sequin costume striking a high leg hold at Revolution Dance Competition.